Greenburg hopes his book will open the eyes of Jackson fans of all walks of life to his business acumen.
“He laid the groundwork for this, and I think a lot of people forget or never even knew what a good businessman he was because of the late life struggles.”
Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire will be released on June 3, 2014. It is now available for pre-order at mjinc.co.
Source: The Grio – By Andrea J. Castillo
Michael Jackson is by far one of the most iconic entertainers of our time, an icon who created a signature sound that we will never be duplicated.
After his death in 2009 at the age of 50, his musical legacy and business savvy were often overshadowed by his personal problems.
Author Zach O’Malley Greenburg looks to right that wrong in his forthcoming biography, Michael Jackson, Inc., which gives MJ fans some insight into why “The King Of Pop” was more than just a trailblazer in music, but in business as well.
Born and raised in New York City and a proud product of the hip-hop generation (he recounts one of his first musical purchases being Puff Daddy & The Family’s No Way Out), Greenburg has reported on how some the genre’s biggest stars make their money. As a senior editor for Forbes…
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