The Triumph of Michael Jackson’s Xscape – from Estate of Michael Jackson-

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As with so many times before, Michael Jackson’s artistry and genius is again at center stage.

The last few weeks have been a whirlwind of promotion for Michael’s new album, XSCAPE – starting with the premiere of the album’s first single “Love Never Felt So Good” on the iHeart Music Awards, and continuing to the performance on the Billboard Awards Sunday night. These performances were the highlights of both shows and netted Michael the #1 album on the planet, the #1 spot on iTunes and Spotify and the #1 single/video on iTunes!

Michael’s music is also part of two worldwide advertising campaigns – Sony Mobile using “Slave To The Rhythm” and Jeep using “Love Never Felt So Good.” This is an incredible testament to the King of Pop! Our goal is to reach as many people as possible and to expand the community to include as many new fans as possible. Given all that has happened in these last few weeks, that goal has been accomplished. Everyone around the world is talking about Michael’s music and his achievements!

Our other goal is to use new and innovative ways to create entertainment on a grand scale that allows the world to experience Michael’s magic – something that reflects Michael’s love of spectacle and grandeur and his own desire to be a step ahead of others. The best entertainment is that which evokes “suspended disbelief”; it’s about entertainment, not reality. When David Copperfield makes an airplane disappear, the illusion is no less compelling because it is not real. No one will ever replace Michael Jackson, the King of Pop. And certainly no one can dance like the greatest entertainer who ever lived – not even an illusion. Michael’s music and spirit are immortal, and that has been proven again these last few weeks. In bringing Michael’s spirit to the stage, the entire world was reminded of Michael’s genius as a singer, a dancer, and an innovator who pushed the envelope.

We want to thank the MJ fan community for their continued support for Michael and wanted to take this opportunity to share some of the things that we are seeing and reading. The incredible visibility over the last few weeks as the world has celebrated the release of XSCAPE is amazing. We hope the fans are as thrilled as we are to see all of this promotion call attention to Michael’s music. Here are some of the highlights of the reaction to the Billboard performance. You will soon see the reaction to the first week sales of XSCAPE.

Good Morning America described the “history making spectacle” like this: “The technology wowed the audience…it was a bit of Michael magic…well done, indeed.”

Jackie Jackson said “It was like he was right here with us. I got teary eyed to see my brother up there. I thought he was there for real.”

Ludacris chimed in: “It sent chills down my spine.” Watch here: http://gma.yahoo.com/video/michael-jackson-takes-center-stage-123231754.html

This is what Twitter looked like when Michael Jackson segment aired on the Billboard Music Awards: https://vine.co/v/MH1WehPAzFn

This was the biggest audience that the Billboard Music Awards has enjoyed in 13 years. ABC, the network that carried the broadcast, won the night for most viewers. The highest viewership occurred between 9-10 p.m. – when Michael’s segment occurred.
http://www.billboard.com/articles/events/bbma-2014/6092128/tv-ratings-billboard-music-awards-abc?utm_source=twitter

LA Times says “Michael Jackson Thrills In Hologram Performance”: http://www.latimes.com/entertainment/music/la-et-ms-billboard-music-awards-20140519-story.html

E! Online thought it was “Incredible”: http://www.eonline.com/news/542973/michael-jackson-s-hologram-takes-the-2014-billboard-music-awards-stage-see-the-pic?cmpid=tweol-manual

Euro Weekly News says “Jackson Thrills At Music Awards”: https://www.euroweeklynews.com/news/world-news/item/120630-michael-jackson-thrills-at-billboard-music-awards

German report describes the illusion like a “mirror of the real thing:” http://www.rtl.de/cms/news/rtl-aktuell.html

Robin Roberts of Good Morning America Tweeted: Screen Shot 2014-05-20 at 4.16.21 PM

 

Diddy loved the experience:

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http://www.cbsnews.com/news/michael-jackson-hologram-performance-why-it-almost-didnt-happen-at-billboard-music-awards/

Fox News: “He stole the show” Screen Shot 2014-05-20 at 4.21.20 PM

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Mark Cuban, owner of  Dallas Mavericks instagrammed: He’s Baaaccck!

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And from fans:

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And all of this is in addition to the fact that Xscape is #1 in 50 countries; “Slave To The Rhythm” shot from #311 to #39 on the iTunes charts, and the album is currently #1 worldwide on Spotify as well.

Here is just a small taste of the worldwide press:

Xscape is #1: http://teleobs.nouvelobs.com/actualites/20140519.OBS7681/le-nouvel-album-de-michael-jackson-n-1-des-ventes-sur-itunes-france.html

Xscape debuts #1: http://www.officialcharts.com/chart-news/michael-jacksons-posthumous-album-xscape-set-to-debut-at-number-1-3011/

http://www.elremix.com/2014/05/michael-jackson-primer-1-postumo-en-el-reino-unido.html

India gives Xscape The Bombay Flip Project Treatment: http://www.hollywoodreporter.com/news/michael-jacksons-love-never-felt-705543

Xscape in Italy: http://www.sorrisi.com/2014/05/15/michael-jackson-xscape/

Xscape in Macedonia: http://www.antenna5.com.mk/Charts/TopListi.aspx?mp2=9&lm=4&vt=f&mp=1

Belgium: http://www.lalibre.be/culture/musique/michael-jackson-eternel-revenant-536ce5f03570102383c31d66 http://nl.ptg.be/statics/michael_jackson_Xscape

http://www.skynet.be/muziek/nieuws/artikel/44141/win-xscape-van-michael-jackson-een-sony-xperia-m2-of-een-authentieke-platinum-award

http://focus.levif.be/culture/musique/michael-jackson-presque-ressuscite-a-la-gare-bruxelles-midi/article-normal-14169.html http://www.rtbf.be/classic21/article_un-labyrinthe-surprise-a-bruxelles?id=8264391

http://blog.lesoir.be/frontstage/2014/05/09/remportez-votre-exemplaire-de-xscape-le-nouveau-michael-jackson/

http://www.7sur7.be/7s7/fr/3844/Belgique/video/detail/1881845/Xscape-fait-revivre-le-roi-de-la-pop.dhtml http://www.cinetelerevue.be/fr/rencontrez-michael-jackson-le-10-mai-a-bruxelles.html?cmp_id=7&news_id=27676

Switzerland: http://www.tagesanzeiger.ch/kultur/pop-und-jazz/Jackson-wuerde-nicht-so-klingen/story/16816726

Netherlands: http://www.3fm.nl/nieuws/detail/358822/Michael-Jacksons-Xscape-nu-te-beluisteren        http://www.nrc.nl/muziek/2014/05/09/xscape-het-nieuwe-album-van-michael-jackson-is-nu-te-beluisteren/

http://www.jackson-source.com/news/1559-dutch-fans-michael-jackson-kritisch-over-xscape      http://www.radio6.nl/nieuws/detail/2787/Win-deze-week-Xscape%3B-het-nieuwe-album-van-Michael-Jackson

http://www.radio6.nl/nieuws/detail/2765/nieuwe-track-michael-jackson

http://www.parool.nl/parool/nl/23/MUZIEK/article/detail/3651739/2014/05/08/Fans-Michael-Jackson-kritisch-over-Xscape.dhtml

http://nl.tilllate.com/nl/news/michael-jackson-album-mit-acht-neuen-songs-erscheint-am-13-mai

http://www.ad.nl/ad/nl/5602/Muziek/article/detail/3651739/2014/05/08/Fans-Michael-Jackson-kritisch-over-Xscape.dhtml

The press was delighted with Usher’s performance to “Love Never Felt So Good” at the iHeartMusic Awards at the beginning of the month:

http://www.mirror.co.uk/3am/celebrity-news/iheartradio-music-awards-top-6-3486308
http://www.billboard.com/articles/news/6077181/iheartradio-music-awards-michael-jackson-love-never-felt-so-good-usher
http://www.huffingtonpost.com/2014/05/01/new-michael-jackson-song_n_5250500.html
http://www.justjared.com/2014/05/01/michael-jacksons-new-song-gets-premiere-at-iheartradio-music-awards-2014-video/

The Jeep Commercial featuring “Love Never Felt So Good” is set to be the song of the summer:

“This is a unique collaboration with Epic Records and L.A. Reid, and the USA Basketball Team — together we are creating a new definition of summer,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “‘Love Never Felt So Good’ makes you want to dance, to move, to play, to get up off the couch…” – See more at: http://madamenoire.com/429656/jeeps-jackson-michael-jacksons-new-music-1-50-countries-new-car-campaign/#sthash.NdO9cm7D.dpuf
“Jeep Ads Bop To Michael Jackson Track”: http://www.usatoday.com/story/money/cars/2014/05/11/michael-jackson-jeep/8969697/
“Michael Jackson Unreleased Song in Jeep Ads”: http://money.cnn.com/2014/05/08/autos/michael-jackson-jeep/

SiriusXM debuted an all-Michael Jackson channel: http://online.wsj.com/article/PR-CO-20140512-910108.html

And of course, you are all familiar with the worldwide campaign with Sony Mobile that launched promotions for the album:

http://www.phonesreview.co.uk/2014/05/08/sony-xperia-z2-india-launch-includes-free-michael-jackson-album/
http://www.scoop.co.nz/stories/CU1405/S00156/auckland-michael-jackson-tribute-event-before-xscape-release.htm
http://gulfbusiness.com/2014/05/sony-xperia-z2-launches-uae-saudi/
http://www.t-online.de/unterhaltung/musik/id_69286134/-xscape-von-michael-jackson-bei-der-telekom-vorab-hoeren.html

And, then there have been, of course, the incredible events produced by you, the fan clubs. Those celebrations have been invaluable, and we love seeing reports, photos, videos, and updates from those activities.

Let’s continue to celebrate Michael’s music.

MJOnline
The Official Online Team of The Michael Jackson Estate™

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4 Responses to The Triumph of Michael Jackson’s Xscape – from Estate of Michael Jackson-

  1. Shirl Moore says:

    I thought this group advocated Justice for Michael Jackson. But since I see that you do not, please remove me from your group’s mailing list.

    Thank you.

       

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    • Don’t you think his success as a musician, and acceptance worldwide has a direct affect on getting him the justice he is due?

      Like

      • Of course it does Melanie and thank you for that astute observation and understanding why we support the MJEstate. That is part of the reason why MJEstate keeps Michael Jackson relevant with the new generation of music listeners. The old guard of the tabloid media is losing ground in the Social Media environment where we interact on a global scale. No longer are they in control of information that they can manipulate and force feed to a gullible pubic. The new generation doesn’t rely on Fox News, Dimond, Orth or any other tabloid journalist for it’s information when research is only a click away. Michael wanted his music, mission and message of love, compassion, empathy and univeral brotherhood spread and who better to do this than the new generation of people who will glean his principles without having been influenced by the bias unsubstantiated salacious tales. They can break free from the past mischaracterizations of Michael Jackson and spread his truth as it is being told through released FBI files, court transcripts and other legal documents, CPS files etcc are being released for public perusal. We hope Shirl will reconsider but we realize everyone has a right to their opinion even if it doesn’t coincide with ours.

        Like

  2. Gill Hills says:

    Well I think this is in the real spirit of keeping Michael’s legacy alive. For a few minutes I thought he really was back:>) If only……… I only hope Michael is gazing down upon the world and seeing how great he still is and how loved. Sad some people never understood what he was about, he was one of life’s givers. Thank you Michael, miss you. LOVE LIVES FOREVER:>)

    Like

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